Hey there. I’m Sof, the face behind Cape Socials AND behind the camera. Often known for my fieriness and embodied confidence, I also love being on camera! My partner always jokes about my obsession with mirror selfies & snapping every meal I eat, but the reality is that from a young age, I’ve always had a passion and instinct for capturing everyday moments through content.

I also grew up immersed in small businesses, designing social media graphics and creating beautiful video edits from as young as 11 years old.

Over the years, I’ve not only started my own businesses but also helped various other brands capture authentic content, including being the Social Media Lead for Perth’s biggest bridal boutique. Alongside these incredible projects, I’m well on my way to completing a Diploma of Social Media Marketing majoring in Fashion, Beauty & Lifestyle…creating a fabulous mix of knowledge and experience.

Being a passionate customer who is loyal to businesses that provide an incredible experience through their product or service, I started noticing how that experience itself was barely being showcased in their social media. People buy from people, and I knew there was so much potential for these incredible brands to showcase their authenticity & BTS through content.

So it’s not just my aesthetic eye and attention to detail when it comes to filming content - it’s my innate power of showcasing the faces behind a brand and capturing content that makes you feel the same way you’d feel walking through the business’ doors for the first time.

And if you’re nervous on camera, you’ve got the rare expertise of a content guru, confidence coach & experienced public speaker combined!

From my own experience and being surrounded by so many busy biz owners, I fully understand what it’s like to wear all the hats at the same time.

So I’m also here to help you capture incredible content so you don’t need to scramble around a studio on your own, running back and forth between a tripod. Consider me an upgrade from your half-willing partner who sometimes gets the shot ;)

From one powerhouse to another, let’s take your content to the next level & capture the magic of what you do.